Purple bread
Purple bread might be healthier than white bread, but does it have a lower calorie count?
“You are eating the same amount of starch and wheat flour, so the nutritional value is the same. The key idea here is slowing down the energy release, so you use those calories over a longer period of time,” says Zhou.
While the purple bread is not yet commercially available, Zhou has been approached by major food manufacturers about bringing it to market.
This can be filed under the “Amazing New Superfood” category. Purple bread was invented by a food scientist at the National University of Singapore, and is digested 20% slower than regular white bread, because it’s pumped up with antioxidants extracted from black rice — which gives it that unnatural purple hue. The slower rate of digestion is aimed at cutting down the spikes in blood sugar that occur after eating 
The great bake off
A long-time staple food, bread’s big problem is its high glycemic index: its sugar content speedily gets into the blood stream, causing blood sugar levels to peak and crash.
Furthermore, its rapidly digestible starch content means people often eat more of it than they should.
“The challenge was to see if we could change the formula of bread, without changing the smooth texture of white bread that people really love,” says Zhou.
He decided to extract anthocyanins from black rice — which give the grain its much trumpeted antioxidant qualities — and infuse it in his bread. Zhou left behind the rice’s starch properties.
“Despite its antioxidant capacity and associated health benefits, the knowledge of using anthocyanins as an ingredient in food products is very limited.”
Adding anthocyanins to the bread not only turns it purple: due to a chemical reaction with the starch enzymes, it slows the digestion rate by 20%.
What is more, 80% of the antioxidant qualities are preserved in the breadcrust and crumbs when baked at 200 degrees Celsius.
“If you want to enjoy the texture of white bread and slow down digestion, this is probably the best formula,” says Zhou.
“And the color isn’t bad, either.”
The color purple
Anthocyanin is a natural pigment that occurs in fruits and vegetables such as grapes, blueberries, and sweet potatoes, and is responsible for their vibrant hue.
“Although, not all purple fruits are superfoods,” cautions Zhou, citing purple dragon fruit as an example.
Studies have shown that anthocyanins can help prevent cardiovascular and neurological diseases and cancer, and play a role in controlling obesity and diabetes, as they can inhibit digestive enzymes and reduce glucose levels.
Calorie count
Purple bread might be healthier than white bread, but does it have a lower calorie count?
“You are eating the same amount of starch and wheat flour, so the nutritional value is the same. The key idea here is slowing down the energy release, so you use those calories over a longer period of time,” says Zhou.
While the purple bread is not yet commercially available, Zhou has been approached by major food manufacturers about bringing it to market.